Moved this to Malware Discussion/Home User Assistance as the best spot.
Reimage Repair pop-ups are adware (not necessarily dangerous, however always be careful when downloading/installing anything to make sure there are no "optional extras" added on that you should refuse)
There is an excellent removal guide here: Remove Reimage Repair pop-up ads (Virus Removal Guide)
For some tips on remaining clean see my post below.
Thank You very much Ex_Brit ! For the moment, by ADW Cleaner (only), I'm out of the problem. I hope McAfee/Intel wil add some fixture to power their antivirus sw (one spot shop...).
Perhaps but as it isn't really malware that's unlikely.
Just be careful what you download and always monitor them carefully.
Glad you are OK now.