Moved to "My Account Online".
Give Customer Service a call and they will check it all out for you. If necessary they can connect you with Technical Support. Link below.
There isn't much we can do here otherwise and no, that wasn't spam.
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The other thing you could try if you have the time.
Uninstall all McAfee software via Control Panel > Programs and Features
Reboot if asked to.
Run the MCPR clean-up tool and reboot.
Reinstall from your online account.
The subscription reminders could result from remnants of older installations and this should clear those.
Sorry, I should have suggested this first.
I don't think a previous install is the reason because as I mentioned I clean installed windows 10 on this laptop and installed from the online account then with this current subscription. The only change since then has been the 1511 win 10 update. In any case it shouldn't be saying my subscription is expiring because it is the same subscription.
Also I have since had 2 more messages pop up, one on the night of the post, just as I was about to connect with a McAfee technician actually. The other one I had just a few minutes ago this morning and it only stayed on screen for a few seconds. In both cases the alert said the subscription was about to expire again and not 'had' expired, with different levels of discounts in AUD despite the fact I bought this subscription from the US store. I have asked for an escalation in support, I will see what they say before the need to reinstall.
OK, wait for their verdict if you wish, that's fine.
My suggestion would be to call the Support Center and check your McAfee account details. If you have an expired McAfee product in your account sometimes this can happen. So if you have any expired products in your account page, tell them to remove it from your account. We can not do it by logging into my account page.
In your case it's the Dell product it's reading from so you'll have to uninstall, cleanup, reboot and reinstall from the Total Protection item as per my post #2
Will going online without any McAfee running be safe?
You can download the installer file for the software and the MCPR tool to cleanup after the old one in advance if you would prefer, but for that few moments, you are OK because Windows Firewall is protecting you anyway and as long as you have no other browser windows open.