I moved this from Community Help to Consumer General Discussion. I also corrected your link which led to a non-helpful digital river web page where one can only buy McAfee products.
There are other links which people will find useful:
http://www.mcafee.com/mis/retailcard (McAfee Internet Security Suite)
http://www.mcafee.com/mav/retailcard (McAfee Antivirus Plus)
Once you activated the product you can use the below instruction to login to McAfee account and install the products.
or for the RetailCD version:
http://www.mcafee.com/mav/retailcd for mcafee virus scan plus
Redeemed the product key. Log in if you have an existing account with mcafee if not click register now.
Do the onscreen prompt to download/ install.
I had walked away from my desk, and came back and seen this post. Was about to respond, when I seen you already had. See? Thank you for sending me those Links you inserted ,for this would have been an occasion having them would have made me capable of assisting the OP.
That was the one I had chosen to send in regards to redeeming a retail card for McAfee Anti-Virus plus. Then Selvan inserted the following one:
Yes well the OP was talking about Total Protection but their link they originally posted was to a South African McAfee site and not any help in this regard.
If there is a problem I suggest contacting Customer Service at this link: Services and Support for Home and Office
Thanks Ex_Brit...As I am incapable of viewing such.