As of at least 2012-04-18, McAfee, and McAfee-GW-Edition are falsely flagging DownloadAdmin (e.g. vlcmediaplayer-setup.exe) as Artemis!FA5C95B5F487. DownloadAdmin is a TRUSTe Trusted Download - http://www.downloadadmin.com.
Below are screenshots from the DownloadAdmin sample in question:
(If this particular DownloadAdmin installer were sponsored, such offers would be completely optional, requiring the user to explicitly opt-in by choosing the "ACCEPT" button for each product.)