Log into the EMM Console and click on the Packages menu. Click Add. On the menu Select 'Enterprise Application' and fill in the Application Name, Version, browse to the path of the .apk file, and the icon file. Then Click 'Add File'.
That's it. You should see the application in the Recommended Apps section of EMM from your device.
For my icon, I right-clicked and saved the image in PNG format from McAfee EMM in the Android Market.
*** Also be sure you allow installations of non-Market applications (Unknown Sources) in the Settings->Applications menu on the device.
Message was edited by: asofo on 3/2/12 2:41:26 PM CST