None of the majhor anitvirus applications will have much effect against these fake anti-malware applications.
If you have the time and patience you could try a special tool that McAfee has developed caleed 'GetSusp'.
You have to go to the GetSusp Group to get the latest version and apparently they are now having a lot of success especially with all these new and prolific fake anti-malware threats.
Membership is not required. You can also find support for it in that group and provide feedback. The actual download is available
There is an excellent removal guide here: http://www.bleepingcomputer.com/virus-removal/remove-win-7-internet-security-201 1
Scroll down that page as the first links you will see there are all advertising links.