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ePO Executive-level reports

If you were asked to provide ePO reports on VSE to an executive-level audience, what would you include and why?

It is my opinion that too much detail will make their eyes glaze over and they are merely interested in ensuring that they are getting a return on their investment.

Is there any type of best-practices to follow in reporting on AV effectiveness?

So...if you create executive reports, I would love to hear your opinion on what should be included in such a report and why (read: what intelligence are you expecting them to get out of it?)