I've been saying Live as rhymes with Jive. Some (but not all) support people say Live as rhyming with Give. I had one guy pronounce it LeaveSafe. At least we all agree on the Safe part.
Go to Solution.
It is Live as in give as per their video about the product.
How to Install McAfee LiveSafe on your PC - YouTube
I would venture to say it is (Safe) to say that it is as (Live) in (Jive)...Chuckle.
Ahem....and we are way too familiar with the word (Jive). That is our Forum Platform.
Imagine that, Ex_Brit mentioned the same thing to me. At least all this time I have been (typing it) opposed to incorrectly pronouncing it. I stand corrected... Actually guess you could say I have been doing that also