Thank you for your post. glad to see you back here! I am afraid exclusion of a Service using the name of the Service is not possible via McAfee ENS for OAS.
I sincerely hope this answers your query!
edit: added "OAS" specifically since Service based exclusion is not possible with that specific feature.
Looks like EP (Exploit Prevention) does support exclusion on services by display name but not OAS.
My apologies as the question was specific to OAS and I have used a more generic Term (ENS) instead of specifying/pointing towards OAS. I have corrected the same. I hope the answer is more concise now.
Thank you for pointing out the same.