Well, Day One closes with some interesting feedback and press on McAf.ee - but first some shout-outs!


Firstly, congratulations to Robin Wauters from Techcrunch who I believe posted the first news article on McAf.ee (please correct me if I am mistaken!). Not sure if Robin gets it though - he correctly points out that we use McAfee Global Threat Intelegence to qualify the reputation of a link when it's used, but then goes on to say :


"Why the company thought it’d be a good idea to give birth to another URL shortening service (frame included) is anyone’s guess"


Well, the correct guess, is because of all the short urls floating around which lead to malware and bad sites


He also closes with a "diss" to the originators of the idea :


"the idea came from their PR firm and was internally championed by the corporate communications chief. That explains a lot."


I'm not sure why a good idea from one person is any more or less valid than another - Would people be happier if I said the idea came from our Chief Security Architect? Personally I am a 100% believer in credit-where-credits-due. You can complain all you like about the implementation of McAf.ee, but I don't think anyone can argue that creating short URLs which protect the user from being sent to known malware sites is a good idea.


Second shout out to Larry Magid from CBS News who was the first to actually reach out and call me for an interview - I've yet to see what he publishes, but he was nothing but pleasant and professional on the phone so credit there - He even had the kindness to ask what time zone I was in, something that few people think about.


The rest of the news has mainly been a recycling of the Techcrunch article from Robin, but of the original pieces, one by Matthew Humphries stands out - he called the service "frustrating" :


"The addition of a frame is both frustrating and annoying, though. If you want to advertise, do it on the short URL creation page, don’t subject everyone who clicks a link to it just so you can spread the word that your service created the link."


While I appreciate the press, I wish Matthew (and others) would spend more time talking about the risks of short URLs - I don't mind if people use McAf.ee or another short-url provider, as long as they use something which at least makes an attempt to protect the user from being dropped on a site hosting malware.


Finally, thanks to all who reached out to me, via email, blog, phone etc to comment on the service - especially the many who called up with great ideas on how we can make it even more useful.


watch this space for enhancements!